Chloé US Retail Strategy
Photo courtesy of Chloé
RBA was engaged by Chloé, a subsidiary of the Richemont Group, to conduct an analysis of their business in the US.
As part of its analysis, RBA conducted store visits to all full-priced boutiques in the US and made recommendations regarding the following areas:
Brand identity and positioning within the US market;
Competitive collection merchandising and price range analysis;
Retail distribution analysis;
Retail and client experience and visual merchandising;
Merchandising assortments and classifications; and
E-commerce and mobile experience.