WWD: Luxury Retailers Turn Back to Basics

WWD | EVAN CLARK

Luxury retailers are scrambling — in as dignified a manner as possible — to hold the attention of well-heeled shoppers who aren’t as immune to recessions as once thought.

But the changes they’re making are, in some ways, course corrections marking a return to the roots of luxe with an emphasis on both quality and scarcity. Price, however, has entered the discussion after years of being a secondary concern.

“If the dress is $5,000, it should look like $5,000,” said Joseph M. Boitano, group senior vice president and general merchandise manager at Saks Fifth Avenue.

The price-value relationship, a staple topic for mass-oriented stores, was one of the points tackled in a panel discussion with Boitano, Intermix co-founder and chief executive officer Khajak Keledjian and Chicago boutique owner Ikram Goldman at the WWD Luxury Forum in New York on Sept. 17. The discussion was led by Robert Burke, president and chief executive officer of Robert Burke Associates.

Boitano said the customer is looking for options, such as shoes or handbags at lower prices, but that quality remains paramount.

“If the garment doesn’t look great and it doesn’t look like value, I don’t care what the price is,” he said. “It can be as cheap as cheap and it’s still not going to work.”

Retailers are spending more time trying to better understand — and then meet — the needs of their consumers.

Intermix’s Keledjian said, “You really have to understand the lifestyle, and the psychographic is becoming even more important than the demographic.”

The chain has 26 stores in the U.S., and the ceo said they all require a different approach. Keledjian looks at everything from the hotels his customers stay at to where they wine and dine and what they do for fun to understand their needs.

“If you have great product, consumers are buying,” he said. “But in today’s market, it’s not OK to be good. You have to be great.”

To entice its shoppers, Intermix has offerings from 250 to 300 vendors in its stores, which cover an average of 2,500 square feet.

For Goldman, who rose to national prominence as a style gatekeeper of sorts for First Lady Michelle Obama, the formula for selling high-end fashions hasn’t changed at her store Ikram, where new looks are combined with personal service and an obvious passion for style.

“We’ve always bought collections that are new and exciting and that aren’t very well-known, in hopes that we can introduce them to the market and introduce them to the clients — and by doing so, it’s made our store stand out a little bit more,” she said.

And although being small can have its disadvantages, Goldman said the size of the operation makes it easy to motivate and communicate with the sales staff.

“Because we’re a mom-and-pop store, we’re always talking,” she said, pointing to outings with her staff to dinner or the movies. This close connection helps create an environment that, along with the styles, keeps customers coming back.

“They actually come to us because they know that we’re going to give them a sense of excitement that they’re not going to get at another stores,” she said.

Goldman also keeps a tight rein on what makes it into her store, returning looks from designers if the fabrics are not as luxurious or the quality isn’t what she expects them to be.

Burke asked the retailers fresh from the tents in Bryant Park at Mercedes-Benz Fashion Week if runway shows were still necessary. The answer was generally yes — if they’re exciting.

“In order for me to process the season and in order for me to process what the designer has created, I have to see it the way that they present it,” Goldman said, who was an enthusiastic fan of Rodarte’s spring offering. “I loathe a collection that just goes down the runway…but I’m inspired by a collection like Rodarte. If we didn’t have fashion shows like that, it wouldn’t be as exciting — and then we’re just selling clothes.”

WWD: Carlos Campos Launching Women's

WWD | ROSEMARY FEITELBERG

After five seasons of designing men’s wear, Carlos Campos is adding women’s contemporary sportswear to his repertoire this spring.

The extension has always been part of his business strategy — the men’s side of things just happened to evolve more organically. During an interview Wednesday in his West 35th Street showroom in New York, the designer said while growing up in Honduras, he learned the ropes working for his father after school in one of the two tailor shops his family owned there. After graduating from the Fashion Institute of Technology, Campos started making suits for select male clients and his signature collection sprang from that.

While he has offered a few women’s pieces each season, he will unveil the 60-style women’s collection for spring with a presentation and party on Sept. 11 during New York Fashion Week at Twelve21, a West 21st Street event space that was once home to the Sound Factory. The sleek interior is similar to the one in his showroom and the one in his two-month-old freestanding store in Honduras, as well as the work of architect Tadao Ando, who, along with photographer Richard Pare, was a source of inspiration for the premiere women’s collection. To emphasize his point, Campos presented a book of Ando’s creations, noting how traces of a rounded stairway can be seen in a futuristic two-layer blouse or how an image of a reflection pool is reminiscent of a print for a short dress.

Campos, who is working with Robert Burke & Associates, said the recession offers an opportunity for emerging designers, since many department stores and specialty stores are trying to differentiate themselves. Geared to be at the opening price range for contemporary sportswear, wholesale prices range from $30 for a T-shirt to $300 for a dress.

“We wanted to have consistent price points and keep the design element,” said Campos, Fashion Group International’s Rising Star for men’s wear for 2008-09. “In times like these, we also want to support the people who produce our clothes. We have to support each other for a while and deliver a higher quality without breaking price.”

Eighty percent of the collection is made in New York, with the remaining 20 percent produced in Honduras. The designer’s freestanding store in his homeland has exceeded sales expectations despite the political unrest stemming from Manuel Zelaya’s ousting as president.

“It hasn’t affected us in any way there,” he said of the political situation. “We’re doing really well there.”

The designer has been scouting locations in the Meatpacking District for his first store in the U.S., which he expects to open next year. On another front, he has collaborated with Danielle and Jodie Snyder, the designer sisters behind the Dannijo jewelry collection, to develop pieces for his presentation.

WWD: Burke, Coplan Hurowitz Form Joint Venture

WWD | MARC KARIMZADEH

NEW YORK — From Michael Graves for Target to Takashi Murakami for Louis Vuitton, the past decade has seen many artists or design gurus link with fashion brands and retailers.

Now Robert Burke, president of the Robert Burke Associates consulting firm, and Sharon Coplan Hurowitz, the art consultant and author who runs an art advisory business, are joining forces to further the concept. The two have formed CounterpART, a joint venture that will serve as a platform to form partnerships between artists and lifestyle brands.

“We want to help edit and curate to find the right connection between artists and retailers or brands,” said Coplan Hurowitz, who previously worked as a specialist in contemporary prints for both Sotheby’s and Christies.

Coplan Hurowitz added artists are “on the cusp of culture,” which is something from which brands can benefit.

“We felt we could provide something personal, unique and highly creative,” Burke said.

He added that collaborations have often had a limited run, but can become more of a long-term partnership if strategized correctly.

“Retailers are looking, particularly in this economy, to drive consumers into stores,” Burke noted.

And it’s not just fashion brands or retailers the duo is targeting — the two agree an artist’s touch could reinvent a host of things, down to a toothbrush.

“I think that brands and companies want something contemporary and alive, and that is what I believe artists do for us,” Coplan Hurowitz noted. “We see them as forerunners of ideas and concepts.”

WWD: Fashion Firms Brace for a Crucial Season

WWD | MARC KARIMZADEH

Fall could be the make-or-break season for small fashion companies.

The heat is on firms with retail sales of $7 million to $10 million as stores reduce inventory, dump nonperforming labels and order collections closer to the season. Along with those pressures, the number of specialty stores that are typically more willing to take a chance on little guys is shrinking.

Given the horrendous retail scene since last fall, rumors of a possible demise swirl around almost every small company or young designer. And the list of casualties and labels struggling to make it seems to be growing. From Jane Mayle, who shuttered her Mayle line earlier this year, to Peter Som, whose future was uncertain until he inked a deal with Milan-based clothing manufacturer Margon and New York multiline showroom ADC in May, the economy has taken its toll across a wide range of designers.

Many of the newer designers don’t have the infrastructure or financial strength to weather continuing economic turbulence. They face few to no prospects of significant financing and aren’t ready or capable of opening their own freestanding stores to minimize the impact of woes at the department and specialty store level.

Industry consultants believe a number of smaller firms were able to survive the past two seasons on a shoestring, limping along without significant sales. But the third season of the financial meltdown looms as a crossroads — and could mean that, come January, there will be a raft of closures and liquidations.

“Now, if they don’t get the kind of sales they need, they will have to decide to go forward or not,” said Robert Burke, founder of the Robert Burke Associates consultancy. “Many of them were having a challenging time when the economy was good, and now, with retailers reassessing assortments and with the importance of timely deliveries, it will be challenging. The minimums have also gone down, sometimes affecting their ability to produce with factories at lower prices.”

Allan Ellinger, senior managing partner at Marketing Management Group, noted, “For a lot of companies whose businesses have been marginal and growth has been marginal if at all, their financial partners — if they have them — and their banks will be looking at the season very critically. You can only carry a business for so long. The economics have to work. Unless a company has unlimited financial capabilities, this is a very crucial season.”

Competitive pricing could become a key to a business’ health this fall and experts believe smaller firms that don’t have the clout of megabrands will be hard-pressed to negotiate better deals with their manufacturing partners.

“The established people and big retailers have more freedom to tighten their margins,” said David Wolfe, creative director at The Doneger Group. “When we hear people like Dolce & Gabbana saying prices will be [10 to 20] percent lower, we know they can do it. It will be difficult for a young start-up designer to [do] that kind of price manipulation.”

 New launches also will have a hard time showing retailers’ consistent sales for the simple reason they don’t have much of a track record. In contrast, some of the established brands are expected to perform better on paper this fall compared with last fall’s dismal figures.

“This fall will be crunch time for a lot of young and new designers,” Wolfe said. “Even specialty stores seem to be looking at lines that have a performance record already. Retailers want a guarantee that it’s going to sell.”

Jeffry Aronsson, founder of the Aronsson Group, noted that undercapitalized houses that incurred expenses in anticipation of business that didn’t materialize are at a particularly high risk.

“I would imagine that there will be a number of companies that won’t be able to survive,” he said.

Adding international distribution will be essential for these smaller firms, among other strategic moves, Burke said, to avoid depending solely on one economy. To do so, however, often requires the help of local distribution partners.

“Many are looking strategically at how to position their opening prices, their core product and their international business,” he said. “Those are the three things they have to do to survive.”

Several designer firms have used the last year to make adjustments to their businesses to stay viable, and they take issue with the “make-or-break” mentality.

Doo.Ri designer Doo-Ri Chung added a lower-priced line called Under.Ligne, and she said there has been some positive news amid the industry’s overall gloom.

“We have landed two new accounts, and even though [retailers’] budgets have been slashed, we managed to grow in a small way,” Chung said. “We are pretty much trying to do a lot more with what we already have. I think it would have been a different story had we planned on a major expansion and already invested in it. We already braced ourselves and I don’t feel it is a make-or-break season.”

Behnaz Sarafpour said, “I don’t think there is such a thing as a make-or-break season. We have gone through a year now of learning how to adjust, whether it is offering a different assortment of product or price point.”

Sarafpour said she has adjusted her distribution strategy because of the recession.

“When things were better, we were more focused on individual large orders,” she said. “Now, we are not about selling a lot to one place with one order. We are more diversified now with more stores and do business with more smaller orders rather than working with a few with giant orders. If somebody hasn’t been able to make adjustments and run out of cash, it could be [the break season]. But I wouldn’t say that as a general for the industry.”

WWD: Poleci Appoints New President

WWD | JULEE KAPLAN

Poleci is stepping it up a notch.

On Friday, the company said it has named Jean Claude Huon as president of the 15-year-old contemporary firm. Huon joins the brand from Bill Blass Holding Co. Inc., where he was vice president of couture and licensees. Prior to Blass, he was general manager for fashion titles Jalouse and L’Officiel, where he worked to launch the U.S. editions. He has also worked at Pierre Cardin, where he oversaw the brand’s licensing business for 10 years.

In other company news, Poleci plans to show for the first time during New York Fashion Week. The presentation will be held at the brand’s flagship store at 32 Gansevoort St. on Feb. 14 from 6 p.m. to 8 p.m.

In addition, the firm has tapped Robert Burke Associates to serve as a strategic adviser in the development and expansion of the business. Burke will consult on all retail aspects, including merchandising, brand positioning and distribution strategies.

In his new role at Poleci, Huon will work alongside Diane Levin, chief executive officer, and Janice Levin-Krok, creative director, to lead the expansion of the brand both in the U.S. and internationally.

Huon reports to Poleci owner Haresh Tharani, who took ownership of the firm in 2006. Tharani runs Tharanco Group, which also owns Joseph A. and, along with Michael Groveman, sold the Bill Blass ready-to-wear business to NexCen Brands Inc. for $54.6 million in cash and stock. Tharanco was said to be interested at one point in repurchasing the Blass business from NexCen, but the business subsequently was liquidated.

WWD: The Global Challenge: Fashion Heads to the Middle East

WWD | MARC KARIMZADEH

At Ralph Lauren’s spring collection, unveiled during fashion week in September, models made their exits through an Arabian archway adorned with a single filigreed hanging lamp. It set the tone for a beautiful collection full of Middle Eastern touches, from the golden desert textures to harem pants, turbans and exotic jewelry.

Lauren of Arabia — as WWD dubbed the designer — couldn’t have hit the fashion Zeitgeist at the time any better. It’s fair to say that this year, the Middle East eclipsed China as the much-buzzed-about region for fashion companies to explore.

With every rise in the price of a barrel of oil, the oil-rich region got a little richer. Places such as Kuwait, Qatar and Abu Dhabi became even more flush with cash, and that part of the world became one of the fastest-growing regions for luxury and fashion — and deal-making. Dubai amplified its status as the desert region’s epicenter, with tourists from nearby countries, from Iran to Saudi Arabia, descending on the Persian Gulf city to play. They came with deep pockets and a seemingly endless appetite for luxury. It came as little surprise then that major luxury brands were rushing to the region to benefit from the momentum.

That said, even the Middle East hasn’t been immune to the global financial crisis, especially with slumping oil prices. Dubai in particular has found itself in a precarious situation. Unlike some of its neighboring Gulf countries, Dubai’s wealth does not come from oil, and it is largely reliant on tourism, expatriate communities and construction. The Arab emirate has been going through a spectacular building spree in recent years that is widely expected to slow down — especially as the number of tourists and expats arriving in Dubai is expected to decline next year.

“It’s all built of a very precarious base, because it’s all being financed by the other countries,” said one industry source on condition of anonymity. “There is a huge amount of building already accomplished, and a huge amount of building under way. You can’t help but wonder who is going to fill up those buildings, and how are they going to pay for them?”

Despite the caution, many fashion houses have been forging ahead with their plans for the region. Lauren already has two stores in Dubai, Kuwait City and Saudi Arabia, and added another in not-too-far Istanbul in October.

In September, Bloomingdale’s said it was opening two stores — a three-level, 146,000-square-foot men’s and women’s apparel and accessories unit and a one-level, 54,000-square-foot home store — at the Dubai Mall, which is attached to the Burj Dubai, the world’s tallest building. The Burj Dubai will boast an Armani Hotel when construction is completed next year, although it is said to be in a holding pattern at the moment.

Karl Lagerfeld in July teamed up with Dubai Infinity Holdings to conceive and design 80 residential homes on Dubai’s Isla Moda. When finished, the island, dedicated to fashion, will be part of the city’s “The World” project, a man-made cluster of islands in the form of the world’s continents.

Christian Lacroix, meanwhile, said this year that he will add his design touches to a residential tower in Dubai in a joint venture with Kuwaiti-based developer Abyaar.

Roberto Cavalli, too, jumped on the bandwagon, opening his first nightclub, Cavalli Club, at the Fairmont Hotel in Dubai last month. The venture is in partnership with Pragma Group, an investment, outsourcing and business incubator based in the United Arab Emirates.

Qatar, meanwhile, also has been getting its fair bit of attention these days. The I.M. Pei-designed Museum of Islamic Art opened in Doha last month, and a man-made island development called The Pearl will, when completed, offer 280,000 square feet of retail space for luxury brands. In recent months, there also has been buzz about an investment vehicle linked to Qatar’s ruling family looking to invest in Lanvin.

Just how much the economic depression will impact the region remains to be seen. Other emerging markets, for one, are already feeling the pinch. After privatization has created enormous wealth for some in the last decade, Russia has recently been experiencing a slowdown. China, where manufacturers depend on exports to fuel much of the country’s income, has also taken a hit.

“For a Madison Avenue type of retailer, it’s not pretty,” an industry source said. “The top luxury distributors are either freezing or pulling back. The demand for China imports is down and factories are closing.”

As for India — another much-anticipated emerging market — it remains to be seen how the terrorist attacks in Mumbai late last month will affect the local economy. It is sure to have an impact on tourism in the region.

In the Middle East, however, nothing seems to be putting a damper on the party spirit, at least for now. In late November, billionaire hotel mogul Sol Kerzner spent $20 million on the launch of his $1.2 billion Atlantis The Palm resort in Dubai. The three-day party brought out the likes of Kylie Minogue, who performed, as well as Charlize Theron, Mary-Kate Olsen, Janet Jackson, Quincy Jones, Lindsay Lohan and Samantha Ronson, the Duchess of York, Robert De Niro and Mischa Barton.

“You are dealing with countries [in the Middle East] that have significant natural resources,” said Robert Burke, founder, president and chief executive officer of Robert Burke Associates. “Even when [the price of] oil is dropped in half, there is still wealth there, and money that they are interested in using to their advantage.”

WWD: SK Networks Acquires Y & Kei and Hanii Y

WWD | ROSEMARY FEITELBERG

SK Networks Co. Ltd., a $17 billion Seoul-based global marketing company, has acquired Obzee Co. Ltd. and its affiliate brands Y & Kei and Hanii Y.

With a $60 million, five-year investment plan, SK Networks plans to bolster marketing and merchandising for both labels, which were started by the husband-and-wife design team of Hanii Yoon and Gene Kang. The brands generate $100 million in turnover and $10 million in profits annually. The designers, who retain their titles as creative directors, will relocate from Seoul to Manhattan, where SK Networks will open a design center to focus on broadening the pair's global marketing efforts.

After working with SK Networks on different brands, Robert Burke Associates will be pitching in with the development and merchandising of Y & Kei and Hanii Y, as well as widening retail distribution. The labels are sold at Barneys New York, Bergdorf Goodman and other retailers worldwide. The design duo is also considering opening stores in New York, Paris, London, Tokyo and Shanghai, according to a statement on Monday.

Robert Burke Associates is also helping SK Networks to expand distribution in Korea and China and to introduce an undisclosed U.S. retailer to Seoul.

"The desire for luxury goods in Seoul is very interesting,'' Burke said. "What we're finding with the weak dollar is that we're dealing with more international companies looking at U.S. acquisitions."

SK Networks is the exclusive distributor of Donna Karan, DKNY and Tommy Hilfiger in Korea. The company also sells its private label brands through China. Last year the company took a minority stake in Richard Chai's business.