US RETAIL STRATEGIES

RBA was engaged by Chloé, a subsidiary of the Richemont Group, to conduct analysis of their business in the US. As part of its analysis, RBA conducted store visits to all full-priced boutiques in the US and made recommendations regarding the following areas:

Brand identity and positioning within the US market
Competitive collection merchandising and price range analysis
Retail distribution analysis
Retail and client experience and visual merchandising
Merchandising assortments and classifications
E-commerce and mobile experience

Brand Development Case Studies